All About Lincoln Black Label
Explore Lincoln Black Label
The best Lincoln has to offer comes with membership privileges* too.
Schedule A Test DriveAvailable at participating Lincoln Black Label Retailers only.
*Restrictions may apply. See a participating Lincoln Black Label Retailer for complete details.
Explore the Lincoln Black Label interior themes available for each of our vehicles below.1
2025 Lincoln BLACK LABEL
NAVIGATOR® SUV
2025 Lincoln BLACK LABEL
AVIATOR® SUV
2025 Lincoln BLACK LABEL
NAUTILUS® SUV
1 Available at participating Lincoln Black Label Retailers only.
INTRODUCING LINCOLN BLACK LABEL OWNERSHIP PRIVILEGES2
Enjoy benefits that extend far beyond the driver's seat.
PREMIUM MAINTENANCE COMES STANDARD
Lincoln Black Label owners enjoy Premium Maintenance3 for four years, 50,000 miles, or four service visits, whichever comes first. And complimentary car washes will keep your vehicle looking pristine.4
LINCOLN PICKUP & DELIVERY
We deliver your new Lincoln Black Label vehicle to you. And when you need servicing, we’ll come to retrieve your vehicle, provide a loaner, and return it to you at your convenience.5
EARN PREMIUM PERKS
Schedule service to earn points through Lincoln Access Rewards™. You can redeem your points towards vehicle maintenance, premium services, exclusive offers, and more.6
2 Restrictions may apply. See a participating Lincoln Black Label Retailer for complete details.
3 Four years, 50,000 miles, or four service visits, whichever comes first. Covers all required scheduled maintenance, including wear items such as shock absorbers, engine belts, hoses and hose clamps, brake pads and linings, wiper blades, and spark plugs (except California). See a participating Lincoln Black Label Retailer for complete details.
4 During life of ownership for first owner at any Lincoln Black Label Retailer.
5 Service is available for retail and warranty repair. Mileage limitations may apply. See a participating Lincoln Black Label Retailer for complete details.
6 Must have an activated Lincoln AccessTM Rewards account within 60 days of qualifying activity to receive Lincoln Access Rewards Points. Points are not redeemable for cash and have no monetary value. Point earning and redemption values are approximate and vary by products and services redeemed. See the Lincoln Access Rewards Program terms at LincolnAccessRewards.com for information regarding expiration, redemption, forfeiture, and other limitations on Lincoln Access Rewards Points.
LINCOLN OWNER BENEFITS & REWARDS
Lincoln Access Rewards™ points1 for vehicle purchase or lease
LINCOLN BLACK LABEL
70,000 pts.
RESERVE
50,000 pts.
STANDARD
40,000 pts.
Remote New Vehicle Delivery
LINCOLN BLACK LABEL
RESERVE
–
STANDARD
–
1-year Calm membership2
BLACK LABEL
RESERVE
STANDARD
Lincoln Pickup & Delivery
4 year/50,000 miles
LINCOLN BLACK LABEL3
RESERVE4
STANDARD4
Premium Maintenance5
4 year/50,000 miles
LINCOLN BLACK LABEL
RESERVE
–
STANDARD
–
Complimentary car wash (any time car washes).6
LINCOLN BLACK LABEL
RESERVE
–
STANDARD
–
Avis® President's Club membership7
LINCOLN BLACK LABEL
RESERVE
–
STANDARD
–
1Must have an activated Lincoln AccessTM Rewards account to receive Lincoln Access Rewards Points. Points are not redeemable for cash and have no monetary value. Point earning and redemption values are approximate and vary by products and services redeemed. See the Lincoln Access Rewards Program terms and conditions at LincolnAccessRewards.com for information regarding expiration, redemption, forfeiture, and other limitations on Lincoln Access Rewards Points.
2Lincoln will offer a complimentary 12-month subscription to Calm through the Lincoln Way® App or Lincoln.com for current owners of a 2023 or 2024 model yer vehicle with a registered vehicle identificatio number (VIN) in a Lincoln Way account. Subscription period begins from the date of activation. Promotion ends 12/31/24. Don't drive distracted or while using handheld devices. Use voice-operated systems when possible. Program may be modified, suspended, or terminated at anytime by Lincoln.
3Complimentary Lincoln Pickup & Delivery service is available for 2017 model-year and newer Lincoln vehicles within the 4-year/50,000-mile New Vehicle Limited Warranty. Owners of vehicles outside of the 4-year/50,000-mile New Vehicle Limited Warranty may arrange for the service at a cost. Mileage limitations may apply.
4Four years, 50,000 miles or four service visits, whichever comes first. Covers all required scheduled maintenance, inlcuding your wear items such as: shock absorbers, engine belts, hoses and hose clamps, brake pads and linings, wiper blades and spark plugs (except CA). See your participating Lincoln Black Label Retailer for complete details.
5During life of ownership for first owner at any Lincoln Black Label Retaiiler.
6Restrictions may apply. See Lincoln Black Label dealer for complete details. Lincoln reserves the right to change problem details at any time without obligations. Offers not available fro used or Certified Pre-Owned Lincoln Black Label vehicles.
LUXURY ON YOUR TERMS
The ease and comfort of Lincoln Black Label ownership2 begins even before you purchase your vehicle. Schedule a Lincoln Black Label mobile showroom to come straight to your door or reserve an in-retailer experience featuring a fitting room and convenient vehicle delivery.
Schedule A Test-drive
2Restrictions may apply. See a participating Lincoln Black Label Retailer for complete details.
THE HIGHEST EXPRESSION OF LINCOLN CRAFTSMANSHIP AND SERVICE
Explore the Lincoln Black Label themes below for Navigator®, Aviator®, and Nautilus® SUVs.
Each theme combines world-class materials with exclusive design elements
to create a singularly inspiring personal experience.
THE 2025 LINCOLN BLACK LABEL
Navigator® SUV
INVITATION THEME
The Lincoln Black Label Invitation theme celebrates the community of friendship. Dark, rich Khaya wood and supple Black Onyx leather seating surfaces with detailed Brandy stitching sets the table for this reunion.
Available at participating Lincoln Black Label Retailers only.
ENLIGHTEN THEME
The all-new Enlighten theme celebrates the beauty of a sunrise and the dawn of a new day. Premium materials blend to symbolize a quiet morning, a sunrise, a moment of reflection to reconnect with yourself.
Available at participating Lincoln Black Label Retailers only.
ATMOSPHERIC THEME
The all-new Atmospheric theme presents purposefully curated materials including quilted seats to infuse the sense of renewal as a refreshing rain storm comes to an end.
Available at participating Lincoln Black Label Retailers only.
THE 2025 LINCOLN
Aviator® SUV
BLACK LABEL
FLIGHT THEME
Inspired by the heyday of flight, both exterior and interior are crafted to feel like you’re taking to the skies. With rich leather-trimmed seats, darker full engine turn aluminum, and an instrument panel with a flight-like appearance, the Lincoln Black Label Flight theme can elevate the luxury in any drive.
Available at participating Lincoln Black Label Retailers only.
INVITATION THEME
Delight in surroundings designed to reflect comfort and the community of friendship. The Invitation theme uses dark, rich wood and supple black leather-trimmed seats with detailed Brandy stitching to establish the mood. Open-pore Khaya wood showcases an industry-first, dual-laser etching blend of geometric and organic motifs.
Available at participating Lincoln Black Label Retailers only.
MOONBEAM THEME
Inspired by the awe and wonder of the universe, the newly introduced Moonbeam theme weaves Moon ash wood appliqués, tastefully applied Green Moonbeam leather and Opulence leather seating surfaces that will attract your gaze as much as the stars above.
Available at participating Lincoln Black Label Retailers only.
THE 2025 LINCOLN BLACK LABEL
Nautilus® SUV
REDWOOD THEME
Experience the celebration of the warmth and beauty found in a redwood forest while evoking a calm and recentered feeling. Hand-selected materials, including Harvest Bronze leather and Herringbone Marquetry Walnut wood appliqués, create a space where you can reconnect with nature and yourself.
Available at participating Lincoln Black Label Retailers only.
CHALET THEME
Experience the dual pleasures of pulse-raising mountain slopes and the warm comfort of an après-ski lodge. With engaging Espresso and Alpine leather seats with deep Silverwood appliqués, the Lincoln Black Label Chalet Theme gives rise to the sensations of a luxurious Alpine holiday.
Available at participating Lincoln Black Label Retailers only.
1Available at participating Lincoln Black Label Retailers only.
2Restrictions may apply. See a participating Lincoln Black Label Retailer for complete details
3Complimentary Lincoln Pickup & Delivery service is available for 2017 model-year and newer Lincoln vehicles within the 4-year/50,000-mile new-vehicle limited warranty. Owners of vehicles outside of the 4-year/50,000-mile new-vehicle limited warranty may arrange for the service at a cost. Mileage limitations may apply
4During life of ownership for first owner at any Lincoln Black Label Retailer.
5Service is available for retail and warranty repair. Mileage limitations may apply. See a participating Lincoln Black Label Retailer for complete details.
6Must have an activated Lincoln AccessTM Rewards account within 60 days of qualifying activity to receive Lincoln Access Rewards Points. Points are not redeemable for cash and have no monetary value. Point earning and redemption values are approximate and vary by products and services redeemed. See the Lincoln Access Rewards Program terms at LincolnAccessRewards.com for information regarding expiration, redemption, forfeiture, and other limitations on Lincoln Access Rewards Points.